BIO
Born in Tel Aviv, Israel, Mor's great deal of passion for technology and marketing has initiated at the age of 11, when he coded his first website. He served as one of the youngest lieutenants in the history of Israel Air Force at the early age of 19 as an Air Traffic Controller and later on as a Product Manager Officer. Following his military service, Mor moved to New York where he graduated with honors from New York University with a Bachelor's degree in Computer Engineering (B.Sc) and a Master's Degree in Computer Science (M.Sc). He was selected to the prestigious Honors Program and B.S/M.S Program, where he was named to the Dean's List, and completed both degrees with Summa Cum Laude honors. During this time, Mor has founded and managed voluntarily the #mindmatters program, who focused on teaching children on technology and science and helping youth with school tasks. At the beginning of his senior year, Mor wrote an advanced thesis regarding Performance Assessment of Social Networks Users under the advisement of Professor Phyllis Frankl, on which he received many praises from colleagues and professors.
Later on Mor has joined eToro, one of the world's most promising Fintech startups, as Head of Growth where he managed a team consists of marketeers, developers and analysts. During his time, channel net revenues increased by 47% within 2 years by generating USD +1 million revenues per quarter. Within 3 years, eToro has become the world's largest social investment network with millions of investors from over 140 different countries. During his last year, Mor led a spin-off together with eToro as a CTO and Founder of a start-up in stealth mode which developed a chat bot for financial brokerage services powered by artificial intelligence.
In February 2017 Mor joined Disney-backed Playbuzz (aka EX.CO), now one of the world's leading storytelling platforms for publishers and businesses, to build and manage a new global business team with the goal of increasing the company’s revenue and global partner portfolio in the US and Europe. During his time as Sr. Director of Growth, he initiated new revenue streams, which grew in 3 years from zero to $13 million in revenue. While leading Sales, Account Management and Content teams, Mor's Playbuzz grew to have 500 millions pageviews, 16,000+ partners worldwide (CNBC, MTV, The Huffington Post, TIME, HBO etc) and offices in New York, Los Angeles, London, São Paulo, Hamburg, Lviv and Tel Aviv. In his role, Mor led strategic growth marketing and oversaw and built strategic, scalable solutions to onboard and manage the company’s worldwide partnerships via acquisition campaigns, marketing automation and retention at scale. His publications were published in respected publishers with millions of monthly readers such as Mediapost (US), Marketing Land (US) and Video Ad News (UK).
In March 2019 Mor has formed and led the world's first full credit academic class about Growth Hacking called "Growth: The Future of Marketing" as Guest Professor and Lecturer for undergraduate honors students in senior year majoring in Communication and Marketing at the College of Management and Academic Studies, Israel.
Influenced by his travels to Europe, North America, Asia and Central America, Mor also enjoys photographing, creating music and playing the guitar. Among his other hobbies are running, playing basketball and psychology.
Academic Awards:
Graduation with Honors, Summa Cum Laude, New York University
Who's Who Among Students in American Universities and Colleges Award
Dean's List, New York University
Honors Program Scholarship Award, New York University
New York University Promise Scholarship Award
