eToro is the world's largest social investment network with 5 million traders from 140 different countries. I've lead the Growth team of the company consists of developers, marketeers and QA and together we've build the new homepage for eToro.com. During this process we worked closely with other Product, R&D, Marketing teams where I managed the agile development process across multiple development teams. Later on we've optimized marketing messages and KPIs based on data analysis and by using A/B testing platforms such as Optimizely, Dynamic Yield and Adoric.