Hello, I am Mor Sidi

A hands-on CMO, entrepreneur, executive and AI builder.

Great companies start with great people. I lead marketing teams the way founders build companies: hands-on, revenue-driven, and obsessed with growth.

Get to know Mor See the work

Years: 12+
Revenue generated: $20M+
B2B pipeline: $50M+
Monthly page views: 500M+

2026
CMO to WatchUSA TODAY
Summa Cum LaudeNYU
Dean’s
ListNYU

About.

Global CMO with 12+ years of experience scaling fintech, SaaS, and B2B/B2C companies and building high-performing marketing and growth teams. Leads brand and full-funnel GTM from the ground up, including demand gen, SDR, acquisition, and lifecycle marketing, with multimillion-dollar budgets and US/Europe P&L ownership.

Mor Sidi in the office, holding a laptop

Scaling startups from early stage to unicorn and beyond.

Fintech SaaS driving deposits and growth for 50+ banks and credit unions managing $200B+ in assets.

Visit spiral.us

Selected projects01 / 09

A neobank for
everyday heroes.

Spiral turned everyday banking into a force for good: customers grew their savings, planted trees, fed children, and gave to over 1.5 million U.S. charities, straight from checking.

0 → 65,000 bank customers in less than a year

Personalized savings,
on autopilot.

Spiral's Savings Center brings personalized, automated savings to any bank or credit union, with goal tracking, Auto-Savings and gamified nudges that help people save without thinking about it.

0 → 50 financial institutions

An AI video player,
built for publishers.

EX.CO's video player and AI yield engine help publishers like Hearst, Ziff Davis and Advance Local own their video strategy, with LLM-powered recommendations that match every article to its most relevant video.

0 → $13M in revenue in 3 years

EX.CO AI matching videos to articles by relevance

The world's first
AI stockbroker messenger bot.

Designed and developed Rich, an AI chatbot capable of connecting clients to the markets 24/7, and led the world's first beta marketing campaigns on Facebook for the bot ecosystem.

RRich The BrokerTypically replies instantly

An eCommerce brand,
built to empower.

Locali is a women's eCommerce DTC fashion brand redefining luxury essentials. Sold directly online and through stores worldwide. Co-founded the company and led its marketing.

The homepage for
millions of investors.

Led eToro's growth team of developers, marketers and QA to build the new eToro.com homepage, then optimized its messages and KPIs through A/B testing on Optimizely, Dynamic Yield and Adoric.

eToro and West Ham United print ad: Full-time footballers, part-time traders

28,000 sign-ups.
Zero incentives.

Built a viral launcher for eToro's new product launch at Web Summit: a responsive minisite with automated email cycles, where inviting five friends unlocked early access to the beta.

Scoring influence,
by algorithm.

Built an algorithm that scores the real influence of YouTube and Facebook users. Custom crawlers and parsers mined data from thousands of users to power the statistical model. NYU M.Sc. thesis, advised by NYU Computer Science faculty.

Mor Sidi receiving his NYU master's diploma

Editorial
Photography

Editorial, fashion and brand-campaign photography, shot indoors and out on a Nikon D810, and published in Time Out magazine and others.

Close-up portrait of an eye, photographed by Mor Sidi

Fashion shoot: woman in a blue SURF swimsuit

Woman on a pier at sunset, photographed by Mor Sidi

Career

Companies.

Built from zero. Scaled globally. Proven in the numbers.

CMO

Spiral

SaaS · $50M raised · Capital One, Team8

The platform driving deposits and growth for 50+ banks and credit unions managing $200B+ in assets, from early B2C to a B2B platform for financial institutions.

$0 → $30MB2B pipeline

~200% YoY ARR growth
155% of annual opportunity target
65,000 B2C customers
100,000+ active users
$85M+ banking transactions

In the press

Sr. Director of Growth

EX.CO (Formerly Playbuzz)

SaaS · $66M raised · backed by Disney

Built and led a new global business unit with full P&L across the US, UK, Spain, France and Germany.

$0 → $13Mnew revenue

$20M B2B pipeline
500M monthly page views
−75% CPA

In the press

Head of Growth

eToro (NASDAQ: ETOR)

Fintech B2C · Global investing platform

Led eToro’s growth marketing team during its high-growth phase, scaling global expansion across 100+ countries on the path to 40M+ users.

+47%channel net revenue

$4M+ incremental annual revenue

In the press

Co-founder & CPO/CTO

Stealth Spin-off

AI stockbroker · backed by eToro

An AI-powered stockbroker that lets millions of users act on real-time market opportunities through messaging apps.

Patentprovisional, submitted through eToro

The Product

AI StockbrokerMeet Rich, eToro-backed AI chat bot for investors

Co-founder & CMO

Locali

eCommerce DTC platform

A women’s eCommerce DTC fashion brand redefining luxury essentials, sold directly online.

DTCeCommerce, acquired

eCommerce Platform

Brand StoryELLE Magazine featuring Locali

Founder

THECMOSuite.ai

Agentic AI · Marketing (Coming Soon)

A private, agentic AI marketing team built for CMOs.

2026Launching

Bio.

Led eToro's growth marketing team during its high-growth phase, scaling global expansion across 100+ countries on the path to 40M+ users ahead of its Nasdaq IPO. Co-founded an early-stage stealth startup building an eToro-backed AI stockbroker (spin-off).

USA TODAY "2026 CMO to Watch." Graduated with honors from New York University with an M.Sc. in Computer Science and a B.Sc. in Computer Engineering. Served as a Guest Professor at The College of Management Academic Studies, teaching a pioneering academic course in Growth Marketing for undergraduate honors students.

Mor Sidi presenting on visual-first content to an audience

USA TODAY2026 CMO to Watch

Education

M.Sc. Computer Science
B.Sc. Computer Engineering

Graduation with Honors, Summa Cum Laude, New York University

Dean's List, New York University

Honors Program Scholarship Award, New York University

New York University Promise Scholarship Award

Contact

Let's talk.

For any business inquiry, please fill out the form or connect on LinkedIn.

Mor SidiGlobal CMO

A hands-on CMO, entrepreneur, executive and AI builder.

About.

Scaling startups from early stage to unicorn and beyond.

Rich, eToro's Stockbroker Bot

Locali.store

eToro.com Homepage

eToro Beta Launch

NYU Master's Thesis (M.Sc)

Photography

A neobank for
everyday heroes.

Personalized savings,
on autopilot.

An AI video player,
built for publishers.

The world's first
AI stockbroker messenger bot.

An eCommerce brand,
built to empower.

The homepage for
millions of investors.

28,000 sign-ups.
Zero incentives.

Scoring influence,
by algorithm.

Editorial
Photography

Companies.

Spiral

EX.CO (Formerly Playbuzz)

eToro (NASDAQ: ETOR)

Stealth Spin-off

Locali

THECMOSuite.ai

Bio.

Let's talk.

A hands-on CMO, entrepreneur, executive and AI builder.A hands-onCMO.Entrepreneur.Executive.AI Builder.CMO.

About.

Scaling startups from early stage to unicorn and beyond.

Rich, eToro's Stockbroker Bot

Locali.store

eToro.com Homepage

eToro Beta Launch

NYU Master's Thesis (M.Sc)

Photography

A neobank foreveryday heroes.

Personalized savings,on autopilot.

An AI video player,built for publishers.

The world's firstAI stockbroker messenger bot.

An eCommerce brand,built to empower.

The homepage formillions of investors.

28,000 sign-ups.Zero incentives.

Scoring influence,by algorithm.

EditorialPhotography

Companies.

Bio.

Let's talk.

A hands-on CMO, entrepreneur, executive and AI builder.

A neobank for
everyday heroes.

Personalized savings,
on autopilot.

An AI video player,
built for publishers.

The world's first
AI stockbroker messenger bot.

An eCommerce brand,
built to empower.

The homepage for
millions of investors.

28,000 sign-ups.
Zero incentives.

Scoring influence,
by algorithm.

Editorial
Photography