Global CMO with 12+ years of experience scaling fintech, SaaS, and B2B/B2C companies and building high-performing marketing and growth teams. Leads brand and full-funnel GTM from the ground up, including demand gen, SDR, acquisition, and lifecycle marketing, with multimillion-dollar budgets and US/Europe P&L ownership.
Scaling startups from early stage to unicorn and beyond.
Fintech SaaS driving deposits and growth for 50+ banks and credit unions managing $200B+ in assets.
Meet Rich, an AI chat bot capable of connecting millions of clients 24/7 to the markets with 100% service availability, without the need to download any app. With Rich high-end brokerage services are now available for everyone with a fraction of the cost and a fraction of the effort. Users see a Facebook ad, click on it and immediately onboard the messenger bot without ever leaving Facebook.
Powered by artificial intelligence, the bot prompts clients to take real-time actions based on market opportunities and events. The user inserts orders in simple English sentences and lets the bot do all the hard work. Rich keeps the user posted throughout the day and keeps them engaged.
Designed and developed Rich, an AI chatbot capable of connecting clients to the markets 24/7, and led the world's first beta marketing campaigns on Facebook for the bot ecosystem.
Locali is a women's eCommerce DTC fashion brand redefining luxury essentials. Sold directly online at locali.store. Co-founded the company and led its marketing.
eToro is the world's largest social investment network with 5 million traders from 140 different countries. I've led the Growth team of the company, consisting of developers, marketers and QA, and together we built the new homepage for eToro.com.
During this process we worked closely with other Product, R&D and Marketing teams, where I managed the agile development process across multiple development teams. Later on we optimized marketing messages and KPIs based on data analysis and by using A/B testing platforms such as Optimizely, Dynamic Yield and Adoric.
At eToro I was privileged to take part in the launch of our new product at the Web Summit, the biggest tech conference in the world. Prior to this my team and I developed a 'Leads' machine, a.k.a. 'The Launcher', which consisted of a responsive minisite and local storage, wrapped by automated email cycles.
The ultimate goal was to get leads by pushing registrants to invite their friends organically (no incentive, viral). The concept was simple: get more than 5 friends to sign up to get early access to the beta. This became viral very quickly and referring links were posted everywhere: Facebook, Twitter, LinkedIn, WhatsApp, and many more.
28,000 sign-ups for the beta, and thousands of clients who invited even more than 5 friends.
Conducted and written under the advisement of NYU Computer Science faculty. In my Master's Thesis I created a statistical model to map the performance assessment of social networks users. For that purpose, I collected data of users from social networks by developing crawlers and parsers which analyze large amounts of real-time and stored data using different data-mining approaches.
I also computed an algorithm to assess the performance of online social networks users. YouTube and Facebook were the two social networks examined in this thesis, and the data analysis was based on comprehensive research driven by thousands of records of real users.
Spiral turned everyday banking into a force for good: customers grew their savings, planted trees, fed children, and gave to over 1.5 million U.S. charities, straight from checking.
0 → 65,000 bank customers in less than a year
Personalized savings, on autopilot.
Spiral's Savings Center brings personalized, automated savings to any bank or credit union, with goal tracking, Auto-Savings and gamified nudges that help people save without thinking about it.
0 → 50 financial institutions
An AI video player, built for publishers.
EX.CO's video player and AI yield engine help publishers like Hearst, Ziff Davis and Advance Local own their video strategy, with LLM-powered recommendations that match every article to its most relevant video.
0 → $13M in revenue in 3 years
Find your next m0ve, before everyone else.
An agentic platform that scans 3,000+ roles daily across 50+ job platforms and VC portfolio sites, scores each one for personal fit, surfaces the right people to contact, and alerts you the moment a new role goes live. Learn more
3,000+ roles scanned daily by AI agents
The world's first AI stockbroker messenger bot.
Designed and developed Rich, an AI chatbot capable of connecting clients to the markets 24/7, and led the world's first beta marketing campaigns on Facebook for the bot ecosystem.
RRich The BrokerTypically replies instantly
RRich The BrokerTypically replies instantly
An eCommerce brand, built to empower.
Locali is a women's eCommerce DTC fashion brand redefining luxury essentials. Sold directly online and through stores worldwide. Co-founded the company and led its marketing.
The homepage for millions of investors.
Led eToro's growth team of developers, marketers and QA to build the new eToro.com homepage, then optimized its messages and KPIs through A/B testing on Optimizely, Dynamic Yield and Adoric.
28,000 sign-ups. Zero incentives.
Built a viral launcher for eToro's new product launch at Web Summit: a responsive minisite with automated email cycles, where inviting five friends unlocked early access to the beta.
Scoring influence, by algorithm.
Built an algorithm that scores the real influence of YouTube and Facebook users. Custom crawlers and parsers mined data from thousands of users to power the statistical model. NYU M.Sc. thesis, advised by NYU Computer Science faculty.
Editorial Photography
Editorial, fashion and brand-campaign photography, shot indoors and out on a Nikon D810, and published in Time Out magazine and others.
Career
Companies.
Built from zero. Scaled globally. Proven in the numbers.
CMO
Spiral
SaaS · $50M raised · Capital One, Team8
The platform driving deposits and growth for 50+ banks and credit unions managing $200B+ in assets, from early B2C to a B2B platform for financial institutions.
A private, agentic AI marketing team built for CMOs.
2026Launching
Bio.
Global CMO with 12+ years of experience scaling fintech, SaaS, and B2B/B2C companies and building high-performing marketing and growth teams. Leads brand and full-funnel GTM from the ground up, including demand gen, SDR, acquisition, and lifecycle marketing, with multimillion-dollar budgets and US/Europe P&L ownership. Track record includes $20M+ in revenue, $50M+ in B2B pipeline, 500M+ monthly page views, and $85M+ in banking transactions.
Led eToro's growth marketing team during its high-growth phase, scaling global expansion across 100+ countries on the path to 40M+ users ahead of its Nasdaq IPO. Co-founded an early-stage stealth startup building an eToro-backed AI stockbroker (spin-off).
USA TODAY "2026 CMO to Watch." Graduated with honors from New York University with an M.Sc. in Computer Science and a B.Sc. in Computer Engineering. Served as a Guest Professor at The College of Management Academic Studies, teaching a pioneering academic course in Growth Marketing for undergraduate honors students.
