My team and I generated leads and retention automation cycles in order to increase conversion to registration and deposit. These cycles were automated for leads and referrals who came through an organic and refer-a-friend channels. We also used multiple automation channels, such as push notifications, facebook notifications, web popups and SMS. Two successful emails that we developed were calling to 'invite your friends' and to 'claim your referral bonus'. One of the greatest growth hacks we did was to send a referral email based on the referrer's trading results. This increased the conversion of the email by 48% to leads and by x1.5 to deposit. We've also implemented automated Web popups for specific events which proved to be convert up to x2.9 to registration.