eToro Referral Programs
Organic MKT Channel
Project Description
eToro is the world's largest social investment network with 5 million traders from 140 different countries. I've led the Growth team of the company consists of developers, marketeers and QA and together we've build new referral programs for eToro. We introduced tracking into touchpoints, abuse protection, and conducted multiple A/B tests on messaging / incentives / creatives. We've also produced visibility by building dashboards for daily monitoring and conversion rates for every step of the funnel, together with fraud and virality metrics. We've inserted automated emails and popups for non depositors invitees and non registered invitees. Ultimately we've managed to increase channel net revenues by 47% within 2 years by generating USD +1 million revenue per quarter.
Project Details